our own brand: SIWA LIFE
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AN ETHICAL BRAND DEDICATED TO EMPOWER WOMEN AND ARTISANS.
Siwa Life will be a brand, inspired by the rich cultural heritage, valuing the designs and skills of the local artisans. Our team of women will mostly use local resources as they were doing traditionally, to create unique and sustainable handicrafts that are 100% made in Siwa. Our mission is to create products that reach the global marketplace and that are an example of how heritage can be used as a tool to build the future.
The focus will be on empowering female artisans to thrive in their careers, families and lives. Thereby assuring the survival of centuries’ old forms of art, traditionally passed down from mother to daughter, for the generations to come. Our goal is to create an environment where our artisan women will be educated, employed and empowered, offering new economic opportunities through dignified jobs. At the same time, their children will be able to benefit from quality education at our learning center.