Heritage Revitalization
We will train local women to be skilled artisans in the traditional handicrafts.
What is the current situation?
The historical and cultural heritage, which have made Siwa a worldwide famous touristic destination, is greatly at risk. Handicrafts which are an essential part of the local identity and are made especially by women, are rapidly disappearing. For years the selling of handicrafts provided an income for many, but the drop in tourism after 2011 and globalization became a challenge. Most shopkeepers are only looking for profit and sell cheap, poor quality handicrafts and China imported goods, ignoring the precious legacy their own culture has to offer. This is discouraging women to keep producing traditional crafts, leading to the loss of their knowledge.
What is the ideal?
Talented craftswomen had considerable prestige and pride in the community, representing their unique culture, traditions and history. Regarding the economy, crafts can contribute immensely by creating job opportunities for artisans. The growing interest in unique products that combine the ethnic elements with contemporary designs, are leading to an increase in the popularity of handicrafts. A good example was when world known singer Adele, wore a traditional Siwan embroidered wedding dress, to perform in one of her concerts.
What we will do?
Women will receive vocational training to be skilled artisans in one of the five traditional crafts:
1. Embroidery
2. Silver jewelery
3. Carpet weaving
4. Pottery
5. Basket weaving.
Training will also consist of innovative designs, to make handicrafts appealing to a larger group of people. The most skilled women will then have the opportunity to complete an internship to become a skilled artisan. The objective is to make from handicrafts a timeless product, that can keep representing the oasis for the years to come.
